For the CTA to be effective, it has to be eye-catching and clear. These CTAs urge your customers to hire you, subscribe, or buy your product. This way you won’t only add value to them through your ebook, but you can also convert those readers into potential customers. Add Your CTAĪ great way to remind your readers of your brand is to add a call to action (CTA) whenever there’s an opportunity. This applies to our website, blog, newsletters, ebooks, and other communication forms. We at Kotobee, for instance, use a formal yet friendly tone throughout all channels. And just as in any content you present to your customers, your ebook should use the same tone to create a sense of harmony and help the customers easily identify with your content. This tone could be formal, friendly, casual, etc. Use Your Brand’s Tone of VoiceĮvery brand has a tone of voice with which it addresses both its customers and employees. And if this ebook is for employee training, you’ve to show your expertise on the subject matter through this ebook.įor example, if the mission of your brand is to create eco-friendly products to help reduce the impact of climate change, then your ebook shouldn’t recommend using non-degradable everyday items. The content of this book has to be aligned with the core philosophies of your business. It’s essential while preparing your ebook to focus on the brand’s mission and vision. Present your content to your readers in an interesting and engaging way that shows how your ebook is different from any other. The first thing you have to keep in mind while preparing the manuscript is being authentic and true to both your customers or employees and brand.
KOTOBEE AUTHOR PAGE BACKGROUND IMAGE HOW TO
We are going to walk you through each of these aspects and how to customize them to highlight your brand identity throughout the ebook. These aspects have to do with both the content and the design of your ebook. In order to keep your ebook true to your brand, there are several things you need to keep in mind.
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